My fascination with hair began in childhood. From an early age, I was drawn to herbology—reading about botanicals, experimenting with herbs and oils, and creating treatments for my own hair and scalp. Even then, I had one very ambitious goal: one day, I wanted to create the world’s best hair growth oil.
In the early 2000s, I returned to my ancestral roots, spending two years in a small village in southern Armenia once home to my grandparents. Surrounded by fertile land and generations of botanical tradition, I worked alongside local artisans, studying traditional methods of herbal infusion and refining my own formulations.
Over the years, my research expanded beyond Armenia, drawing inspiration from Ayurveda and ancient Eastern practices. I continued to study, experiment, travel, and refine what I had started years before.
Through that journey, Nouvelle Hair Solutions slowly came to life—a modern expression of everything I had learned through tradition, botanicals, and years of hands-on experience.
I wanted to create something uncompromising: thoughtfully formulated, highly concentrated, rooted in nature, and made with intention.
Nouvelle is the culmination of years of study, tradition, experimentation, and a lifelong obsession with beautiful, healthy hair.
Meet your future hair—stronger, thicker, and longer.
